Because nothing great came from being good.
We live in a time with more technology and potential than our species could have ever imagined - and simultaneously more grave problems that need solving. This paradox requires that we break protocol.
Welcome to investing that fits your principles and your portfolio.
Disobedient Capital is an early-stage fund backing companies that dare to move humanity forward. We write $20K–$100K checks into pre-seed through Series A rounds via SPV, deploying capital deal-by-deal with full LP transparency. We are building this track record in public — because the founders and the deals speak for themselves.
The venture market is emotional, homogenous, and recursive. It crowds into hype cycles, overlooks the unglamorous, and confuses propaganda with progress. We source deals from communities where trust is the currency — rooms where traditional investors don't care to look. The best founders are values-driven and want a partner who will have their back, not just a check. We find them first because we show up where the money doesn't.
"We don't bet on the future. We invest in the present the market hasn't priced yet."
Most funds advise founders on go-to-market. We've done it — at a scale most founders will never touch.
"I've been an accredited angel investor for over a decade. This is my first institutional vehicle. I'm not asking you to trust a track record — I'm asking you to look at the operator behind it."
20+ years building, growing, and investing in the brands and startups that define their categories.
Noopur Shukla
Founder & Managing Partner
Ex-Global Marketing Executive, WPP / Publicis / Omnicom. MIT MBA.
Ian Colle
Advisor
25+ year operator. MIT Sloan MBA. Penguin Solutions.
Dr. Andre Alfred
Advisor
VP, Microsoft Azure Security. Board Chair, The Current LA.
Investment details shared personally after an initial conversation.
We will do what's right, even if they call us disobedient.
We will bet on the masses, not just the classes.
We will grow a new ecosystem — while others are busy disrupting the old ones.
We will precipitate durable returns — by addressing real issues, not egos.
If we want a better world — we must unleash it.
With our hands, our hearts, our minds, and our conviction.